Hey there, friend! Grab your coffee—let’s chat about something wild in the crypto world. Strategy just made headlines again, and I’m here to break it down for you like we’re catching up over a backyard BBQ. Picture this: Strategy, the company formerly known as MicroStrategy, dropped a jaw-dropping $1.34 billion to snag 13,390 Bitcoin, right as the price soared past $100K. That’s not just a flex—it’s a full-on moonshot! With this latest Bitcoin Strategy purchase, the company has hit a BTC yield of 15.5%, smashing its previous 2025 target, which they bumped up to 25% earlier this month. Let’s dive into this crypto rollercoaster, unpack what it means, and maybe even laugh at my own expense along the way.
Table of Contents
- What’s the Big Deal with Bitcoin Strategy?
- Breaking Down Strategy’s $1.34B Bitcoin Haul
- How Bitcoin Strategy Smashed Its 2025 Yield Goal
- The Numbers Behind Strategy’s Bitcoin Obsession
- Why Bitcoin Strategy Keeps Doubling Down
- Key Takeaways
- FAQs
What’s the Big Deal with Bitcoin Strategy?
So, what’s all the fuss about? Strategy, the world’s biggest corporate Bitcoin holder, has been on a buying spree that’s got everyone talking. On May 12, 2025, they announced they scooped up 13,390 Bitcoin for $1.34 billion, paying around $99,856 per coin. Now, their total stash sits at a whopping 568,840 Bitcoin, valued at $39.41 billion. That’s a lot of digital gold, right?
Here’s the kicker: this purchase pushed their Bitcoin yield—a fancy way of measuring how much their Bitcoin-per-share grows—to 15.5% for 2025 so far. Back in early May, Strategy raised their yearly target to 25%, and they’re already more than halfway there. It’s like they’re playing a high-stakes game of Monopoly, and Bitcoin is their Boardwalk.
I remember when I tried to impress my boss with the word “serendipitous” during a meeting—my tongue tripped over itself, and I blurted out “serrendippy-toes.” Everyone laughed, but I learned to keep things simple. So let’s keep this chat straightforward: Bitcoin Strategy is making waves, and we’re here to surf them.
Advertisement
Join Gemini today and get $15 in free Bitcoin when you trade with an easy, secure and U.S.-regulated crypto exchange you can trust. Offer valid for U.S. residents only; crypto investments are risky.
Breaking Down Strategy’s $1.34B Bitcoin Haul
Let’s get into the nitty-gritty. Between May 5 and May 11, 2025, Strategy went on a shopping spree, grabbing 13,390 Bitcoin. At $99,856 per coin, that’s a $1.34 billion investment. The crypto community was buzzing about it, calling it “relentless” and “insane.” I mean, can you blame them? That’s the kind of money most of us can only dream of spending at a Black Friday sale.
Now, Strategy’s total Bitcoin holdings are 568,840 coins, bought at an average price of $69,287 each. That means they’ve spent $39.41 billion over the years. With Bitcoin topping $100K recently, their stash is worth way more now—talk about a glow-up! It’s like buying a vintage Pokémon card for $10 and watching it skyrocket to $1,000. Bitcoin Strategy is playing the long game, and they’re winning big.
How Bitcoin Strategy Smashed Its 2025 Yield Goal
Here’s where things get spicy. Strategy tracks its success with a metric called Bitcoin yield, which measures how much Bitcoin they own per share over time. Back in early May, they reported a year-to-date yield of 13.7% and raised their 2025 target from 15% to 25%. Fast forward to now, and their latest purchase pushed that yield to 15.5%. They’re not just meeting goals—they’re shattering them like a kid with a piñata at a birthday party.
Plus, they’ve already hit 58% of their “BTC $ Gain” target, which measures their Bitcoin value growth in dollars. They aimed for $15 billion in gains for 2025, and they’re at $5.8 billion so far. That’s some serious momentum. It reminds me of the time I set a goal to run a 5K but ended up walking most of it—Bitcoin Strategy is the runner I wish I’d been, sprinting past the finish line with a grin.
The Numbers Behind Strategy’s Bitcoin Obsession
Let’s crunch some numbers, shall we? Strategy started 2025 with 447,470 Bitcoin. Since then, they’ve been buying like there’s no tomorrow. Here’s a quick timeline of their 2025 purchases:
- January 6: Added 1,070 Bitcoin for $101 million.
- February 24: Snagged 20,356 Bitcoin for $2 billion.
- March 24: Bought 6,911 Bitcoin for $584.1 million, pushing them over 500,000 coins.
- April 14: Picked up 3,459 Bitcoin for $285.8 million.
- April 28: Added 15,355 Bitcoin for $1.42 billion.
- May 12: The latest haul of 13,390 Bitcoin for $1.34 billion.
That brings their total to 568,840 Bitcoin as of May 11, 2025. Their average purchase price across all coins is $69,287, but with Bitcoin now over $100K, they’re sitting on unrealized profits of billions. It’s like they’ve been collecting rare coins, except these coins are digital and worth a fortune. Bitcoin Strategy isn’t just dipping its toes in the crypto pool—they’re doing a cannonball.
Why Bitcoin Strategy Keeps Doubling Down
So, why is Strategy so obsessed with Bitcoin? It all goes back to 2020, when they started this journey. They see Bitcoin as a “primary treasury reserve asset,” a hedge against inflation and a store of value. Over the years, they’ve raised billions through stock and debt offerings to fuel their purchases. In late 2024, they announced a $42 billion plan to buy even more Bitcoin by 2027—half in equity, half in fixed-income securities.
Now, they’ve already raised $20 billion of that goal, way ahead of schedule. They’ve issued shares, convertible bonds, and even a new preferred stock to keep the party going. They’re not slowing down anytime soon.
But here’s the thing: this strategy isn’t without risks. Bitcoin’s price can be a wild ride—think rollercoaster, not merry-go-round. If it crashes, Strategy could face liquidity issues, especially with billions in debt. Still, they’re betting big on Bitcoin’s future, and so far, it’s paying off. Bitcoin Strategy is like that friend who goes all-in at poker night—and somehow keeps winning.
Key Takeaways
- Bitcoin Strategy added 13,390 Bitcoin for $1.34 billion, bringing their total to 568,840 coins.
- Their Bitcoin yield hit 15.5% in 2025, surpassing their earlier target and closing in on the new 25% goal.
- Strategy’s total Bitcoin stash is worth $39.41 billion, bought at an average of $69,287 per coin.
- They’re using equity and debt to fund purchases, already hitting $20 billion of their $42 billion plan.
- Risks remain, but Bitcoin Strategy is betting big on the future of crypto.
FAQs
Q: What is Bitcoin Strategy’s latest purchase?
A: Strategy bought 13,390 Bitcoin for $1.34 billion between May 5 and May 11, 2025, at $99,856 per coin.
Q: How much Bitcoin does Strategy own now?
A: As of May 11, 2025, Strategy holds 568,840 Bitcoin, valued at $39.41 billion.
Q: What’s the Bitcoin yield Strategy achieved in 2025?
A: Strategy’s Bitcoin yield for 2025 is 15.5%, beating their previous target and nearing their new 25% goal.
Q: Why does Strategy keep buying Bitcoin?
A: They see Bitcoin as a key asset to store value and protect against inflation, using it as their primary treasury reserve.
And there you have it, friend! Strategy is making waves with their Bitcoin purchases, and I’m here for it. Whether you’re a crypto newbie or a seasoned hodler, this story is a reminder that big risks can lead to big rewards—or at least a wild ride. Now, let’s grab another coffee and chat about something else—what’s the most ridiculous thing you’ve splurged on lately? is a reminder that big risks can lead to big rewards—or at least a wild ride. Now, let’s grab another coffee and chat about something else—what’s the most ridiculous thing you’ve splurged on lately?
